under her empire

Brand Identity Design

Under Her Empire is a New York-based creative collective geared towards African-American millennial filmmakers, producers, editors, and writers. The name signifies a women-led company. The Under Her Empire team requested a brand identity that felt bold, dynamic, and eclectic. The vibrant color palette and array of graphic imagery helped to accomplish these visual brand goals. The typography evokes strength and professionalism. Combined, these elements create the Under Her Empire brand identity. Below, is a “brand glimpse” video I created to quickly showcase the visual identity. To see the branding applied, visit the landing page for sign-up that I designed for Under Her Empire as well: underherempire.com

Brand Style Guide: