Scoop is an on-demand pick-up service that collects home or office items you no longer want or need. Items include furniture, clothing, and more. With a current customer base of family-oriented professionals, Scoop came to me with a brand that needed a “facelift”. With this rebrand, I wanted to stay within a similar realm of what Scoop already had, while elevating everything from the logo to the colors to the image style.

brand elements


Secondary Logo


Color Palette

Photography Style

Previous Branding

brand application


Printed Flyer

Header Image

Printed Flyer

brand usage guide

An abbreviated brand style guide that includes specific usage guidelines to aid in brand consistency for years to come. Less thorough than a complete brand style guide but useful for small initiatives.