Brand Identity Design

Scoop is an on-demand pick-up service that collects home or office items you no longer want or need. Items include furniture, clothing, and more. With a current customer base of family-oriented professionals, Scoop came to me with a brand that needed a “facelift”. With this rebrand, I wanted to stay within a similar realm of what Scoop already had, while elevating everything from the logo to the colors and photography style. The following shows the brand overview of primary and secondary logo, color palette, typography, photography style, iconography, and brand application.