queya beauty

Queya Beauty is a one-stop online shopping platform featuring all organic beauty products made by and for women of color. Products range from shampoo, to concealer, and body oils. The Queya Beauty team wanted their branding to evoke a zen-like, luxe beauty feel which is how Asha Elise Design came up with the ocean blue color palette and natural light photography. 

brand elements

Logo

Secondary Logo

Color Palette

Typography

Photography Style

Brand Pattern

brand application