Brand Identity Design
Queya Beauty is a one-stop online shopping platform featuring all organic beauty products made by and for women of color. Products range from shampoo, to concealer, and body oils. The Queya Beauty team wanted their branding to evoke a zen-like, luxe beauty feel which is how Asha Elise Design came up with the ocean blue color palette and natural light photography. The following shows the brand overview of primary and secondary logo, color palette, typography, photography style, patterns, and brand application to paraphernalia and business cards.