pout, a lip line

Brand Identity Design

Pout, A Lip Line is for all of the sultry beauty vixens out there. As the name suggests, it is a lipstick line. I created the concept and aesthetic, from brand name to logo, color palette and imagery selection. The underlying concept is that each visual consistently draws the eye to a woman’s lips – always using sensual imagery and intentionally covering her eyes to draw the focus to her mouth. Some say it’s in the eyes…we say, it’s in the lips! The following shows the brand overview of logo, color palette,photography style, packaging, and brand application to posters and banners.