Points Group is a marketing agency based in New Jersey. They reached out to Asha Elise Design with the objective of a website redesign and light brand refresh. The agency had been using the same branding and layout since they opened several years ago. Needless to say, it was time for an update! I was able to come in and make the color palette more vibrant, the imagery more up to date and consistent, and the user flow more friendly. By providing the Points Group team with wireframes, multiple rounds of reviews, and open communication, this process was a breeze.