NOFA (Naturals of Alkebulan) is an online beauty brand that sells face, hair, and body oils for men and women using all organic products from various African regions. The word “Alkebulan” is one of the original names for Africa. Asha Elise Design was tasked with rebranding NOFA. We shortened the original brand name to make it easier for the consumer to say, remember and recognize. The original logo included the shape of Africa, which felt too obvious – so we created a unique African mask as the logo mark. The mask represents a face, beauty, and culture. The color palette remained the same from the original brand, while we incorporated new typography and packaging layouts.