naked fixation cosmetics
CLIENT TYPE: Beauty (cosmetics)
OBJECTIVE: Create the brand identity
FINAL DELIVERABLE: Brand style guide
Naked Fixation is a bold cosmetics line with a focus on lipsticks. The Naked Fixation team requested a brand identity that felt vibrant, daring, and ultra cool.
The range of bright feminine colors such as fuschia and purple, mixed with the pop of neon blue, provide the brand’s vibrancy. The typography evokes a strong and sensual feel when used together. Finally, the photography portrays vintage-like images focusing on lips or lipstick stains. Combined, these elements create the Naked Fixation identity.