naked fixation cosmetics

Brand Identity Design

Naked Fixation is a bold cosmetics line with a focus on lipsticks. The Naked Fixation team requested a brand identity that felt vibrant, daring, and ultra cool.¬†The range of bright feminine colors such as fuschia and purple, mixed with the pop of neon blue, provide the brand’s vibrancy. The typography evokes a strong and sensual feel when used together. Finally, the photography portrays vintage-like images focusing on lips or lipstick stains. Combined, these elements create the Naked Fixation¬†identity.¬†