Brand Identity Design
MYAVANA is a digital platform (app) pertaining to hair, science, and technology. The app fuses technology and science to find the best solutions to women’s hair problems. While the objective is healthy hair, the backbone of the business relies on science and technology. The MYAVANA team wanted their brand to reflect these core characteristics to differentiate themselves from other hair companies. I was able to accomplish this by incorporating traditional “tech” colors like greys and blues, plus adding more feminine, beauty-centric colors in a range of delicate pink hues. I also solidified the photography direction so that the focus remained on hair health, as opposed to standard beauty photos of hairstyles and trends. Solid backgrounds mixed with a simple wardrobe for models helped bring a more “health/medical” touch to the brand. See the full scale brand identity below.