Moisture Love is a natural haircare line sold in retail stores across the east coast as well as online. My role as the designer was to carry out a brand refresh. This typically refers to elevating an existing brand, as opposed to creating a new brand from scratch. The Moisture Love team requested that their logo mark remain the same but everything else was open for change. With that direction, I created the color palette, brand fonts, stock photo style, and textures for a softer, more sophisticated beauty feel.
brand style guide