LIT is a fashion and lifestyle brand geared towards the unapologetic woman. This branding exploration is an ode to provocateurs and free spirits everywhere. The entire concept and aesthetic, from name to logo to attitude to the hand-selected photography – was concocted by us here at Asha Elise Design. You’ll see business cards, logo variations, and some brand application below. It embraces feminine strength, beauty, and sexuality. “Fire up, The look is LIT.“ The following shows the brand overview – primary and secondary logos, color palette, photography style, and brand application to various elements.