lit

Brand Identity Design

LIT is a fashion and lifestyle brand geared towards the unapologetic woman. This branding exploration is an ode to provocateurs and free spirits everywhere. The entire concept and aesthetic, from name to logo to attitude to the hand-selected photography – was concocted by me. Below, in the brand overview, you’ll see business cards, logo variations, and brand application to various elements. LIT embraces feminine strength, beauty, and sexuality. “Fire up, The look is LIT.“