CLIENT TYPE: Co-working offices
OBJECTIVE: Create the brand identity
FINAL DELIVERABLE: Brand style guide
Koncept House is an Atlanta-based co-working space geared towards all entrepreneurs, but with a large focus on African-American membership. The Koncept House team requested a brand identity that felt refined, welcoming, and business-centric.
The muted blues, greys, and browns within the color palette and photography provide the business touch. The typography evokes refinement and professionalism. Finally, the photography portrays images of business exchanges and racial diversity. Combined, these elements create the Koncept House identity.