Juice junkie

Juice Junkie is a branding exploration for a work-friendly juice bar for the modern, female entrepreneur. The brand’s demographic is millennial Black women in the creative and tech industries, who often work from home, co-working spaces, or coffee shops that are filled with people outside of their demographic.  Juice Junkie is offering this large, yet overlooked group of women an alternative option to hone in on their skills while working in an inclusive environment. Not to mention, they serve healthy food and beverage options. Through the use of bold colors, found imagery, and fun use of icons, we were able to speak to the Juice Junkie audience.  

brand elements


Secondary Logo

Color Palette

Photography Style

Brand Pattern

brand application