Intuit, Inc.
The Brand:
Intuit Inc. is a business software company that specializes in financial software. They have subsidiaries that include Turbo Tax and Intuit Mint.
My Role:
Freelance Senior Designer
Projects Below:
• Turbo Tax Banner Ads
• Turbo Tax Inner Circle Email
• Intuit Mint Fam Digital & Print Assets
Turbo Tax Banner Ads
The Objective:
The Turbo Tax division of Intuit had a request for multiple banner ads to rollout their customer success stories campaign.
My Role:
I met with the art director for a project overview and then worked independently to create each asset in Photoshop. Intuit used the platform Monday.com to upload the brief for each banner ad segment. They also provided me with a thorough style guide, where I pulled the graphic elements and maintained brand integrity. My main focus was to create visually consistent assets across all segments.
The Results:
In total, 30 banner ads were created for Turbo Tax, and they received high conversion rates across the board!
General Promotion Ads
Branch Out Ads (Join Intuit)
Client Story Ads
Client Testimonial Ads
Grow Your Tax Career Ads
Turbo Tax Inner Circle Email
The Objective:
The Turbo Tax division of Intuit had a request to create an email to introduce their new Inner Circle program for customers.
My Role:
I received the creative brief on Monday.com and used the Turbo Tax Inner Circle brand guide to pull colors, images, and fonts. When designing this email in Photoshop, I kept in mind the messaging hierarchy, strong call-to-actions, and a digestible layout.
The Results:
The email went through only 1 round of reviews with very minimal feedback, showing my understanding of style guides and best standard practices for succesful emails.
Intuit Mint Fam
The Objective:
Intuit Mint Fam was an exclusive new program offering for current Intuit customers. The program offered special perks and financial education tools not offered to the public. As a new program, they needed assets for rollout including a sign up email, sign up banners, and a category page featured on the Intuit site.
My Role:
I designed all of the requested assets in Photoshop and Illustrator. The branded illustration of the woman used in the assets was provided by Intuit. I created multiple layout options for each asset based on the Intuit brand guide. In addition, I recommended creating icons to aid in the user experience.
The Results:
The final deliverables were consistent and on-brand. I completed the project in as little as 2 weeks, allowing the Intuit internal team to build out additional assets based on these, to amplify the launch.
Join Intuit Mint Fam Email
Illustration of woman provided by Intuit.
desktop
mobile
Sign-Up Page & Banner
Intuit Mint Fam Webpage
Welcome to the Intuit Mint Fam – Direct Mail Marketing
