hustle & Juice

Hustle & Juice is a work-friendly juice bar for the modern, female entrepreneur. The brand’s demographic is millennial Black women in the creative and tech industries, who often work from home, co-working spaces, or coffee shops that are filled with people outside of their demographic. Hustle & Juice is offering this large, yet overlooked group of women an alternative option to hone in on their skills while working in an inclusive environment. Not to mention, they serve healthy food and beverage options. Asha Elise Design was tasked with creating this brand identity. Through the use of a bold color palette, feminine imagery, and fun use of icons, we were able to speak to the Hustle & Juice audience.  

brand elements


Secondary Logo


Color Palette

Photography Style

Brand Pattern

brand application