hustle & juice
Brand Identity Design
Hustle & Juice is a branding exploration for a work-friendly juice bar for the modern, female hustler. The brand’s demographic is millennial Black women in the creative and tech industries, who often work from home, co-working spaces, or coffee shops that are filled with people outside of their demographic. Hustle & Juice is offering this large, yet overlooked group of women an alternative option to hone in on their skills while working in an inclusive environment. Not to mention, they serve healthy food and beverage options. Through the use of bold colors, found imagery, and fun use of icons, I was able to design a fictional brand that would resonate this particular audience. For the Hustle & Juice woman, it’s all about health & hustle. The following shows the brand overview.