headspace i.t.

Brand Identity Design

Headspace I.T. is the internal IT department at Headspace, the leading app for daily meditation and mental health. Headspace’s 150+ IT team needed their own visual identity to be easily recognized on their large campus, along with a digital platform for other departments to conveniently send tech issue tickets. I took cues from the Headspace style guide to create the logo, color palette, character illustrations, app UI, and swag. I turned a typically colorful brand into monochromatic blue to represent techies, while adding glasses and tech gear to the Headspace illustration style to create this identity.