Headspace I.T. is the internal IT department at Headspace, the leading app for daily meditation and mental health. Headspace’s 150+ IT team needed their own visual identity to be easily recognized on their large campus, along with a digital platform for other departments to conveniently send tech issue tickets. Asha Elise Design took cues from the Headspace style guide to create the logo, color palette, character illustrations, app UI, and swag. We successfully turned a typically colorful brand into monochromatic blue for techies, while adding glasses and tech gear to the Headspace illustration style to create this internal brand.