harris institute

Brand Identity Design

Harris Institute for Life Learning (HILL) is a career training school for adults 18-25 years of age with learning disabilities. This amazing school came to me with a vision for a brand identity that parallelled any ivy league or traditional university to make their unique student body feel included, promoting success after graduation. Keywords used to create this identity: collegiate, classic, refined. The following shows the final brand overview Рprimary and secondary logos, color palette, typography, photography style, and brand application to paraphernalia and business cards.