Brand Identity Design
eSalon is an online subscription-based hair color company out of Los Angeles that blends art and science to formulate at-home hair color. eSalon Clients can subscribe to order their customized hair color or schedule an appointment to come in for professional salon services if they’re local. Asha Elise Design worked with this 3-time Allure Best of Beauty Winner on the below emails prior to their 2018 rebrand. View just a few below!
4 variations of an email campaign.
Koncept House is an Atlanta-based co-working space geared towards all entrepreneurs, but with a large focus on African-American membership. The Koncept House team requested a brand identity that felt refined, welcoming, and business-centric. The muted blues, greys, and browns within the color palette and photography provide the business touch. The typography evokes refinement and professionalism. Finally, the photography portrays images of business exchanges and racial diversity. Combined, these elements create the Koncept House identity.