Brand Identity: Guidelines
I worked with this 3-time Allure Best of Beauty Winner on compiling and designing their style guide for 2017.eSalon is an online subscription-based hair color company out of Los Angeles that blends art and science to formulate at-home hair color. Clients can subscribe to order their customized hair color or schedule an appointment to come in for professional salon services if they’re local. The actual identity elements were developed by an external branding agency. View the below excerpts for a closer look at the style guide.