Lifestyle Branding

21Ninety is a digital lifestyle platform geared towards millennial Black women. I was brought on to develop the brand identity from the ground up—primary logo, secondary logo, color palette, typography selection, photography style, and additional design elements. Topics addressed through the 21Ninety brand are fashion, arts, music, and beauty. Project goals were to evoke a fun, feminine, and strong brand identity without feeling too young or overly feminine. I then applied the new brand identity to assets such as trade show signage, packaging pieces, and social platforms.
Click the button below to see the brand in action!
large format,
event signage
design and
box design
social asset design including cover photos and profile photos for various social platforms

Logos that didn’t make it…

(but still kick ass)