21ninety

Branding

Headspace I.T. is the internal IT department at Headspace, the leading app for daily meditation and mental health. Headspace’s 150+ IT team needed it’s own visual identity to be easily recognized on their large campus, as well as a digital platform for other departments to conveniently send tech issue tickets. I took cues from the Headspace main style guide to create the logo, color palette, character illustrations, app screens, and swag. I took a typically colorful brand and made it monochromatic blue for techies while adding some glasses and tech gear, to create an internal sub-culture.

Logos that didn’t make it…

(but still kick ass)