Brand Identity Design

21Ninety is a blog geared towards millennial Black women. The focus is lifestyle, beauty, and health, with an uplifting and relatable tone. Asha Elise Design created the 21Ninety brand identity to reflect today’s young, Black woman — bright, positive, and versatile. The following shows the brand overview of logo and primary logo, color palette, photography style, and brand application to various elements such as subscription boxes and large format event signage.